Windows 7 Moving Into Tablet Arena
Apple has made great strides in the minds of consumers and consumer interests with their iPad. Hoping to capitalize on the same market stream, Microsoft has stated they are working with other manufacturers of remote devices to create a version of Windows that will operate within tablets. Microsoft's desire is to capture a segment of consumers just as they did with Windows and net books. Steve Ballmer said, “When net books first appeared on the market we did not have any market penetration. Eventually Windows made its way onto approximately 15% of all personal computers that are shipped across the globe. We now have to gain the same penetration using Windows 7 and tablets. We are currently following that process.”
Microsoft can see how the iPad from Apple grabbed a great opportunity. The director of applications development within IDC, Al Hilwa, said, “Using Windows 7 on tablet devices is a very good idea as there are many others in competition. But the device itself must have an operating system that is somewhat different from Windows, otherwise it will not have a positive impact and work against the sales of Windows personal computers.” Microsoft has already performed much of the groundwork related to consumer tablets as well as work in development in technologies including touchscreens. As Ballmer stated, “We already have an application base and users are very familiar with Windows. If we do this right we will be successful.”
In order to make it a success Microsoft will have to include content and squarely impact the market as Apple did, with applications that utilize the more important software applications that are more closely related to smart phones than their similarity to personal computers. “Microsoft does not possess much time to settle their strategy due to the original equipment manufacturer time necessary to provide the devices to the general public. It will probably take a half a year to a year of development focused on a tablet related device.” Microsoft believes their partners have a strong focus on providing the types of systems that will allow Microsoft software to grow forward in different areas. For example, devices containing screens that are transportable and can be attached to keyboards when a remote user becomes local or is it home. Other areas include systems that are inexpensive and extremely portable or systems contain a great deal of power and expense. Balmer had this to add, “We have a thrust right now as these areas will become important. We want to deliver commodities the consumer really desires to purchase. Our products will be ready to ship when we have completed the process.”
Microsoft believes they will gain a huge advantage when Intel Corp. releases its decreased powered processor named Oak Trail. “A processor utilizing lower power is very good. It provides a much longer battery life, it does not require a fan, it has a lower threshold of noise levels, and it weighs less than other processors.”
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